Hanna Christerson
4+ years designing 0 to 1 fintech products for B2B SaaS, turning complicated workflows into clear, trustworthy experiences.
Selected Work
Consumer Fintech · 2024–2026
Upward Card
Designed and launched Upward's first credit builder card product, transforming a partner's urgent infrastructure need into the company's core embedded fintech offering.
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Embedded Fintech · 2022 to 2024
Upward Credit Builder
Led the end-to-end redesign that enabled Upward's pivot from a consumer credit builder to an embedded fintech platform, later adopted by 10 partners and 85K users.
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Web Design & Brand Experience · 2023
Upward Website
Led the redesign and migration from Squarespace to Webflow, creating a new B2B marketing experience that generated 736 organic demo requests.
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Brand & Marketing · STUDENT PROJECT
GrownPups
A brand built around a simple idea: if experience is valued everywhere else, why not in dog adoption?
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