Hanna Christerson

Product designer specializing in 0-to-1 and complex fintech products, turning complicated workflows into clear, trustworthy experiences.

Selected Work

Upward Card

Designed and launched Upward's first credit builder card from 0-to-1, reaching $10M in monthly card spend within its first year.

Led the transformation of Upward's consumer Credit Builder into an embedded fintech platform, supporting 10+ partners and 120K+ users.

Repositioned Upward's website for its shift to embedded fintech, creating a new B2B experience that generated 736 organic demo requests.

A brand that challenged how people think about senior dogs by asking one question: if experience is valued everywhere else, why not in dog adoption?